Joomp

To extend its universe beyond the packaging, the chewing gum brand Joomp is launching its mobile app. Inspired by the energy of the word ‘jump,’ Joomp invites its audience into an interactive experience. Users can meet Joompy, the brand’s mascot — a fun, customizable little chewing gum. The user is guided through a playful journey built around curiosity and discovery, strengthening brand attachment and revealing Joomp’s pop, fresh, and bold identity.